Meet Christina Paul

Family vision, strategy and financial coaching

Plan like your best life depends on it.

Christina Paul, Certified Executive Coach (AC), MRTPI

Hi hi! I’m Christina Paul, a Certified Executive Coach, strategic planner, and mum of three wonderful kids (ranging from a teenager to a preschooler). For the past 15 years, I’ve been a strategic consultant to cities, universities, and organisations, helping them envision and implement bold 5-20 year plans for the future, while also raising my family full of lovely little people.

“Balancing” a demanding career with family life taught me first-hand how to turn big-picture visions into practical, meaningful action steps in everyday life. (“Balancing”, verb: working and re-working  how I’m meant to get it all done and not go crazy or drive anyone else crazy, while ensuring I do good, deep work that is of service to the greater good, and also being an engaged, loving and present mother. Mistakes have been made and variations have been tried.)

At a certain point (6 years ago), I looked up and thought, “Wait. Families need strategies and internal alignment around goals, too. Our families are our most fundamental teams. If I can plan cities, I can help families, as well.” I also realised that, like me, a lot of well-educated people grew up without being taught how to manage their personal finances, and need someone to coach them directly. Then there’s the issue of using your time to reach your goals. And so, here I am. Supporting families of all sizes as they work towards their goals, and use money and time as tools to do so.

My passion is helping you and your family (or just you, if you are solo) craft a life that fills you with purpose and joy. I draw on my experience in organisational development, having studied leadership with Peter Senge at MIT Sloan and earned a coaching certification from Cambridge University, to empower you with both insight and concrete strategies. I’ve been where you are, and I have the tools to help you move forward confidently.

My Approach

  • Holistic Visioning: We start by clarifying your big-picture goals for your career, family, and life. This often includes defining your areas of focus across work, finances, relationships, and well-being.
  • Strategic Planning: Next, we break down your vision into actionable steps, leveraging techniques from my strategic planning background. We create a clear roadmap with milestones to guide your progress.
  • Financial Mastery: Together, we’ll turn money from a source of stress into tools for your success. I coach you 1:1 and in as much detail as is helpful on how to understand your finances, how to make financial decisions, and how to align your finances and schedule with your family’s values and goals, so you feel in control and on track. Financial management is all about giving you options.
  • It’s About Time: There are only so many hours in the day, and if you don’t plan for how to use them to reach your goals, someone else is likely to confiscate them. Let’s get your time working for you and your goals.
  • Accountability & Support: Change doesn’t happen overnight (despite our social narratives about decision-making), which is why I’ll be there to celebrate your wins, troubleshoot challenges, remake the track and get you back on it, and keep you accountable. My coaching style is energetic and empathetic, combining encouragement with the insight to ask the tough questions that spark growth.

Ready to Start Your Journey?

If you’re ready to turn your ambitions into reality, let’s connect. Book a free discovery call with me today, and let’s explore how we can design the future you and your family deserve. I can’t wait to help you plan boldly and live fully!

Education

University of Oxford, Oxford, U.K.
Certificates in Advanced Coaching & Family Therapy

Cambridge University, Cambridge, U.K.
Certificate in Business Coaching

MIT, Cambridge, Massachusetts 
Master in City Planning

California College of the Arts, San Francisco, California
B.F.A, Graphic Design

Reed College, Portland, Oregon
B.A., Art and English

Activities & Affiliations

Featured Consulting Clients & Projects

Higher Education

San José Evergreen Community College District Facilities Master Plan, San José, California

Institutional Space Planning Model Development and Maintenance, Sasaki Associates, Watertown, Massachusetts and San Francisco, California 

UC Hasting College of the Law Strategic Plan, 2011 and 2018, San Francisco, California 

Chabot Las Positas Community College District Facilities Master Plan, Hayward/Dublin/Livermore, California 

Chabot Las Positas Community College District Strategic Plan and College Educational Master Plans, Hayward/Dublin/Livermore, California 

Saint Mary’s College Master Plan and Form-Based Code, Moraga, California

University of San Francisco Master Plan, San Francisco, California

University of Balamand Master Plan,Kuora, Lebanon 

Regis University Facilities Master Plan, Denver, Colorado 

University of North Texas Research Park Master Plan and Form-Based Code, Denton, Texas

University of Missouri Facilities Master Plan, Columbia, Missouri 

Urban Places

Petaluma General Plan, Petaluma, California

Milpitas Metro Specific Plan, Milpitas, California

Petaluma Housing Element, Petaluma, California

Petaluma Climate Action and Adaptation Plan, Petaluma, California

Pacifica General Plan, Local Coastal Plan and Downtown Plan, Pacifica, California 

Bayhill Specific Plan (YouTube Headquarters), San Bruno, California 

Serramonte Boulevard Corridor Plan, Colma, California 

Union City BART Station Area Plan, Union City, California 

Trinity River Network Strategic Master Plan,Fort Worth, Texas

Arlington Downtown Plan, Arlington, Texas

San Pablo Avenue Specific Plan, El Cerrito, California

Health and Sustainability General Plan Element, Baldwin Park, California 

Parkside Specific Plan,Brisbane, California

Old Sonoma Road Master Plan, Napa, California

Dallas 360 Corridor Plan, Dallas, Texas

Re:Streets: Designing Streets for Living, Not Just for Driving, Rutledge Press, 2018

City of Oakland Comprehensive Sustainability Framework, Oakland, California 

City of Oakland Zoning Update, Oakland, California

Strategy and Communications

Association of Bay Area Governments Regional Missing Middle Housing Communications Materials, San Francisco, California

Streams & Valleys Strategic Plan, Fort Worth, Texas 

Union Square Business Improvement District Strategic Plan, San Francisco, California 

Long Beach Associates Strategic Plan, Long Beach, California 

ULI San Francisco Strategic Plan, San Francisco, California 

Project Conceptualization and Marketing for Lake Merritt BART Station Development

Global advertising campaigns for Yahoo!, IBM and other brands, New York, New York

Sonoma Clean Power Branding and Communications, Sonoma, California 

City of Davis Water Rates Initiative, Davis, California 

Lead Your Team with Confidence

Your staff needs coaching in order to reach their full potential. Are you ready to lead your team, instead of just assigning tasks? Get the free desk reference today: